Glossary
The two tribes of DTC discounting
The two tribes of DTC discounting is Beaconmon's own term for a bimodal pattern in how direct-to-consumer brands discount: most brands cluster into one of two groups, those that almost never discount and those that almost always do, with comparatively few landing in the middle. Knowing which tribe a competitor belongs to tells a Shopify store owner what to expect from their pricing behavior, rather than reacting to each price change as a surprise.
Learn more: The two tribes of DTC discounting, explained
Related terms
Compare-at priceCompare-at price is the "was" price a Shopify store enters alongside the current selling price to display a product as discounted, for example a crossed-out $80 next to a $60 sale price.Price change noisePrice change noise is small, sub-1% price fluctuation caused by automated repricing tools, currency rounding, or bulk pricing rules, rather than a deliberate pricing decision.Significance scoringSignificance scoring is an AI classification, low, medium, or high, applied to each detected competitor event to separate background activity from events worth a person's attention.
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