Glossary
Compare-at price
Compare-at price is the "was" price a Shopify store enters alongside the current selling price to display a product as discounted, for example a crossed-out $80 next to a $60 sale price. It is set manually by the merchant and is not validated against any real sale history. For a Shopify store owner, tracking whether a competitor keeps items permanently marked down at a compare-at price shows whether their "sale" is a real event or a standing pricing strategy.
Learn more: How common permanent compare-at pricing is
Related terms
Price change noisePrice change noise is small, sub-1% price fluctuation caused by automated repricing tools, currency rounding, or bulk pricing rules, rather than a deliberate pricing decision.The two tribes of DTC discountingThe two tribes of DTC discounting is Beaconmon's own term for a bimodal pattern in how direct-to-consumer brands discount: most brands cluster into one of two groups, those that almost never discount and those that almost always do, with comparatively few landing in the middle.Significance scoringSignificance scoring is an AI classification, low, medium, or high, applied to each detected competitor event to separate background activity from events worth a person's attention.
Try Beaconmon free.
10 monitors free forever. 14-day Growth trial, no card required.
Running a Shopify store? See the Shopify-specific setup →