Glossary

Product churn (Shopify)

Product churn is when a new product listing appears in a competitor's catalog and then gets pulled again within a short window. It often signals a failed test launch rather than a permanent addition to the catalog. Tracking churn tells a Shopify store owner which of a competitor's new products are worth watching and which were pulled before they gained any traction.

Learn more: How often new Shopify listings churn

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